Hooked: How to Build Habit-Forming Products by Nir Eyal(2014-11-04)

Learn the secrets to creating habit-forming products with 'Hooked' by Nir Eyal. In this 2014 bestseller, Eyal reveals the psychology behind why certain products become indispensable to users, and provides a practical guide for product designers and marketers. Discover the four-step model for creating habit-forming products and gain valuable insights for driving user engagement and retention. Whether you're a startup founder or seasoned product manager, 'Hooked' is a must-read for anyone looking to build products that keep customers coming back for more.