Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

"Looking to successfully market and sell disruptive products to mainstream customers? Look no further than "Crossing the Chasm, 3rd Edition." This updated edition provides invaluable insights and strategies for navigating the challenging transition from early adopters to the mainstream market. With practical advice and real-world examples, this book is a must-have for any business looking to bridge the gap and achieve widespread success with their innovative products."